About

I like the whole problem.

I’m a full-stack engineer based in Singapore, and I’ve been writing software other people depend on for about twenty years. Children’s television at the BBC, sports at Yahoo!, a decade of agency work for brands you would recognise, and lately two products of my own.

What I actually enjoy is the whole problem. Schema design and deploy pipelines interest me as much as the interface does — which is usually why I end up on projects where those things have drifted apart.

I would rather say the awkward thing early than manage around it: that an estimate is wrong, that a feature isn’t earning its place, that the architecture everyone is working around needs fixing instead. It makes for slightly uncomfortable week-two conversations and considerably better month-three ones.

See the work
Simon Cruise

Timeline

Where I’ve done it.

  1. Now

    The Digerati · Singapore

    Contract and fixed-scope delivery, with two products of my own running alongside it.

  2. 2025

    Colgate-Palmolive · Contract

    Full stack on an internal GenAI agent platform.

  3. 2024

    Telehealth provider · South-East Asia

    Took a mobile telemedicine product to the web, and led the API behind it.

  4. 2023

    Yahoo! Sports · Contract

    Back end, through a migration of the platform to AWS.

  5. 2013

    BB&P · United Kingdom

    Six years leading delivery for globally recognised clients, from UX through to production.

  6. 2010

    BBC · United Kingdom

    Technical Architect for children’s services, and the pan-BBC games API behind them.

  7. 2005

    TBWA\Manchester · United Kingdom

    Senior developer on work for Electronic Arts, GHD, Redrow and the Co-operative Group.

Verified Expert in Engineering · Toptal

Available now for contract work in Singapore

Send over the role and I’ll tell you honestly whether I’m the right fit.

Available now Singapore, on-site or hybrid Full-time contract engagements Fixed-scope projects Day rate on request